Knowledge is king. In today’s market where content is readily available on any topic, it is very important that you learn from the thought leaders in your industry. So that you can position yourself as someone knowledgeable and eventually become a thought leader yourself.
If we look at how consumers buy in today’s market, everyone wants information to help and support their buying decision. The ones that are most knowledgeable, will be able to buy their trust and will eventually become a preferred supplier when the consumer moves into the decision phase. The goal with this is to built trust and remove risk.
When you read a book about Professional development it’s mostly to learn something new or gain insight from someone’s perspective. Many times when I read them I am looking for the “ahah” moments that is going to better my skills set or change my perspective on a subject. Most books have a couple of those in my opinion.
So how do you find the time to read all these books? First of all, you have to make it a priority and you need complete buy-In to always be learning. Leave your ego at the door and consume the information.
Before you spend a fortune buying a ton of books, go to the library first. Most libraries have a professional development section where you can borrow some the best written books out there. This way you can see if this will fit into your busy schedule.
You can also download e-books on your mobile device or tablet through popular ebook readers such as Ibook, Kindle, Nook, or Goodreads. This way you always carry around your book and you can read whenever you have a few minutes or when you go workout in the gym.
Another way to consume all this literature is by using an audio book program such as Audible. This way you can consume the information, while you are driving, Cleaning your house, or working out. I personally always listen to podcasts or audiobooks when I am on the road. My care is truly a University on wheels.
However you do it, make it a priority to learn from the experts and always share what you learned through tweets or blog posts. It will position you as someone knowledgeable and your followers will think of you if they need more information or if they are ready to buy.